XM Radio TV Spot celebrates musical diversity

XM is not something I currently subscribe to, but I think their ads campaigns are excellent. I just saw a new one while watching current.tv, but could not find the clip. It’s something reminiscent of a slaughterhouse, but it has normal people on a conveyor belt which moves them through a music playing machine. When they come out the other side, they have customized musical tastes and lifestyles. I think it is a commercial ad that supports the diversity of cultures. But the one I listed here also conveys that sentiment. Checkout the gold tooth at the end, ha.

XM obviously makes money by celebrating the diversity of music, but still it is something to be celebrated. What really is cool is when a new genre is invented as fusion genres inspired by existing genres. Off the top of my head I will say Ratatat is a good example of this with their fusion of hip-hip, rock, end electronic funk. Another obvious example is Led Zeppelin getting their sound from blues and rock.

It’s a shame when one genre gets ridiculed by another. I for example, like to mock the song “I Wanna Rock” by Twisted Sister because I am a jerk. Let me just pose this question: why wouldn’t he just rock instead of repeatedly exclaiming that he has inclinations of rocking? It just doesn’t make sense, people. But yeah that is bad because Twisted Sister does indeed rock – don’t base your decision on the quality of their music on that gaping hole in logic.

I am just saying that I enjoy the musicianship demonstrated by artists like Indian classical musicians including Zakir Hussein, Hari Prasad Chaurasia, Ravi Shankar, and Shiv Kumar Sharma as much as I enjoy good pop hooks & lyrics. Adult contemporary can shit themselves to death at an Oprah taping for all I care, but who knows, maybe I will enjoy that genre when I am dying or dead?

Right, anyway, rockon ad agency who did this ad.