http://adage.com/article?article_id=122185
Dove’s viral video attack on beauty advertising has produced a surprisingly strong and enduring blowback against Unilever from activists, newspaper op-ed writers, bloggers and videographers who see it as hypocritical coming from the same company that markets Axe.
…
In an op-ed titled “A Company’s Ugly Contradiction” in The Boston Globe earlier this month, contributor Michelle Gillett said, “Viewers are struggling to make sense of how Dove can promise to educate girls on a wider definition of beauty while other Unilever ads [for Axe] exhort boys to make ‘nice girls naughty.’ … Unilever is in the business of selling products, not values, and that means we, the consumers, are being manipulated, no matter how socially responsible an ad seems.”
That blows. I actually did not know they made Axe. …. which i USE!!!! D’oh!
This is in reference to the viral video they distributed and I put on this blog:
http://aggregatemadbox.com/bloggregate/?p=44
or view it right here:
And here are previous AdAge articles on the topic:
http://aggregatemadbox.com/bloggregate/?p=82
http://aggregatemadbox.com/bloggregate/?p=148
And here is is a mashup of Dove and Axe as a video response to this news:
