http://adage.com/mediaworks/article?article_id=122386
Published: December 04, 2007 NEW YORK (AdAge.com) — Top executives from two of the nation’s five broadcast networks sounded pessimistic notes this week about prospects for an early resolution to the writers strike, even as they tried to suggest substitute programming in the interim would please both viewers and advertisers.
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Both TV executives suggested it was hard to come to terms on an issue that was still taking shape. “We are trying to figure out what the world of new media will be,” Mr. Moonves said. While content producers are entitled to a share of the pie, he continued, “right now, we don’t know what that pie is.”
There is no fucking way they don’t know what the pie is. You’re telling me that NBC and CBS don’t have well schooled business and market analysts telling the execs what the profit projections are in which sectors? Then how are those networks still in business? WB and UPN may have hobos working in their marketing departments, but NBC and CBS wouldn’t even have content on sites like hulu.com or any content on iTunes without information from those professionals. Not knowing what the pie is would have left those networks asunder long ago. There is NO WAY you could be in the dark about Youtube’s prominence as a video entertainment channel. And there is NO WAY you could know about Youtube and not think to use your television broadcast revenue to develop an internet broadcast channel of your own.
This is 5 start bullshit. Rock on, writers. Show the world how crappy TV is without you.
To deflate my point, no offense writers, but sometimes there is crappy content even WITH you there.
