http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3353735.ece

The company hopes that the introduction of Pepsi Raw will compete for a greater share of the cola market from the leader Coca-Cola and at the same time it will capitalise on the growing consumer demand for more natural products.
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Initially, Pepsi Raw will only be available in selected bars and clubs in seven cities — London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool, although a wider roll-out is expected later in the year.

