windex. fuck birds

via | Comedy Central

Stavros kinda rulez. See his site for a definitive description of position art

From his blog:

“Look, I am happy!”

From Averblog:

Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on “position art”, which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it’s an art form that tracks your position using GPS.

via | Adverblog

Will Farrel as Jackie Moon. Thx aprilini!

I thought these were good questions raised by a poll on AdAge.

BACKGROUND: Ad industry creatives apparently have a crush on Obama, with many launching high-quality pro bono work onto the web and elsewhere. While these individual efforts don’t involve overall agencies, what happens when an agency head signs up for a campaign? Taxi, New York, President John Berg says execs should turn down political work as it puts employees in a tough spot.

a super-secret advertising research project in Australia has set up a test facility with mock living rooms where 3,000 people have been closely monitored as they are exposed to radically new kinds of TV commercials

via | AdAge

“It’s time to say goodbye to golden spice pear and seaside holiday. Time to say hello to peel out, red meat, wet dog, hardware store …”

http://www.timesonline.co.uk/tol/life_and_style/food_and_drink/article3353735.ece

The company hopes that the introduction of Pepsi Raw will compete for a greater share of the cola market from the leader Coca-Cola and at the same time it will capitalise on the growing consumer demand for more natural products.

…

Initially, Pepsi Raw will only be available in selected bars and clubs in seven cities — London, Manchester, Glasgow, Brighton, Birmingham, Leeds and Liverpool, although a wider roll-out is expected later in the year.

http://adage.com/article?article_id=124886

This guy kind of kicks ass…

Published: February 05, 2008 SAN FRANCISCO (AdAge.com) — AT&T has hired the Discovery Channel’s new-media guru, Chris Schembri, to oversee the allocation of its $3.3 billion annual media budget.

…

Last summer, in a deal with Verizon Wireless, he promoted Discovery’s popular “Deadliest Catch” by giving away free wallpapers, ringtones, bios of the risk-taking fishermen, show facts and sneak peeks, and even mobisodes. Mobile users also were able to participate in mobile polls and quizzes.

…

He also spearheaded a campaign last year aimed at boosting ratings for Discovery Channel’s “Future Weapons,” in which Microsoft gave away downloadable content for its Xbox game “Gears of War.” Ratings for the show reportedly were 60% higher than expected, especially given it was going up against the season premiere of Fox’s “24″ and the Golden Globes.

…

“I love innovation,” Mr. Schembri said.

…

I <3 innovation too my friend. Without it we would be in a world without bongs.

This website, Plan 59, has a ton of mid 1900s advertising illustration.

I think she thinks that jam is some sort of ram’s blood.

http://adage.com/mediaworks/article?article_id=123247

Published: January 22, 2008 NEW YORK (AdAge.com) — As magazine publishers are being asked to prove that the advertising in their titles actually drives sales, little analysis has been given to whether the creative executions of those ads are working. Ads must not only target consumers, but also persuade them to move closer to a purchase decision.

Image, per se, can often be enough to promote the start of a sale. But brand/product image is not built with pretty pictures or attitude alone; over time it’s built on a brand’s perceived superior performance. And in today’s competitive marketplace, image and price often are the only real separating factors. So if you don’t have a perceivable differentiating benefit, you better work really hard on image.

About the purpose of copy referring to a Korean Air ad:

Copy’s job is to focus the target market on the brand’s positioning and benefits (again). It’s important to avoid talking about how great you are (patting-oneself-on-the-back syndrome) but rather how great the brand is for the consumer. To support “We provide only the best quality and services whether it be on-ground or in-air,” show me or tell me how. Give me some permission-to-believe rationale for the claims. Just saying it does not make it so.

pretty good article…

http://features.cgsociety.org/story_custom.php?story_id=4365

PRA is a group of young animators that got their start at age 14, and now they are doing work for a Mitsubishi television spot. There was no embed code to drop the video into this post, but click the link above to check out the TVC from the CGSociety article (quicktime).

http://thedecoderring.com

The Decoder Ring Design Concern is a multidisciplinary design partnership founded in 2004 with roots in music and retail identity, design and promotion. Founded on a boldly simple mission statement, “Do work we love for clients we admire,” Decoder has grown in a relatively short time to become a celebrated and respected force in the creative industry. Their bold, brash and often unconventional design solutions have been featured in publications, music venues and galleries worldwide.

http://pranks.com/2007/12/15/facebook-takes-it-on-the-chin/

http://www.facebookbusinesssolutions.com/

re: Facebook’s Beacon software

http://www.thefwa.com/adworld/adlego0606.html

that pretty much sums it up

http://www.hemmy.net/2007/11/30/millimetres-matter/#more-1429

it’s a cellphone ad but these bugs get hit by tiny pies. just watch it