Beef Made Easy Chart

NBC, Omnicom Want to Unleash Fictional Agency on Real Marketers in Upcoming TV Series

By Brian Steinberg

Published: November 05, 2007

NEW YORK (AdAge.com) — NBC’s audience has embraced Dunder-Mifflin, the dysfunctional company from “The Office” where quirky workers flail about weekly. But is it ready for Miller Shanks?

NBC and Omnicom Group’s Full Circle Entertainment plan a comedic summer series based on “E,” the wickedly humorous Matt Beaumont novel that relies on a string of e-mail to tell the tale of a fictional London ad firm and its efforts to capture a vaunted Coca-Cola account.

http://adage.com/mediaworks/article?article_id=121743

“Scrap the protractors and pencils and break out the mouse pads. At Unilever, homework is all about social networking, video games and YouTube. As marketers struggle to keep pace with a rapidly changing media landscape, they are reaching out to young talent to help brands tap into the digitally savvy consumer. But how do you ensure valuable senior executives don't lag behind? One way is to institute a so-called reverse-mentoring program that pairs rookie marketing executives with senior execs, like the one Unilever USA introduced earlier this year. ” - Unilever Youth Teach Vets the ABCs of Digital - Advertising Age - TalentWorks

“NEW YORK (AdAge.com) -- Current TV hit a major milestone last month when it became the youngest cable network to win an Emmy -- for outstanding achievement in interactive TV for Current.TV. As of today, the user-generated-news website launched by Al Gore and Co. just two years ago has a new look, a new focus and a new domain: Current.com.”

- Current.TV Relaunches as Current.com - Advertising Age - MediaWorks

http://creativity-online.com/?action=news:article&newsId=120970

NEW YORK (AdAge.com) — Seventeen magazine may still be pretty obsessed with appearance — recent issues delivered dozens of tips on manicures, shopping and flawless skin — but under Editor in Chief Ann Shoket, the November issue is introducing a “Seventeen Body Peace Project” to help girls appreciate their shapes and stop stressing over the beauty industry’s preferred standards. And she’s getting some help from Unilever’s Dove, a brand whose most recent viral video chronicles the damaging effect of unrealistic media images on young girls.

http://adage.com/mediaworks/article?article_id=121009 

NEW YORK (AdAge.com) — Nielsen is eliminating a new rule that was intended to help advertisers better track how many people watched a TV show and their ads no matter when they watched it. But outcry over the way NBC used the policy to report ratings for the season debut of its hit “Heroes” has scuttled the effort — at least for now.

http://adage.com/mediaworks/article?article_id=121014

yes, this is what i'm TALKING about. no wonder most girls are insane