NBC, Omnicom Want to Unleash Fictional Agency on Real Marketers in Upcoming TV Series

By Brian Steinberg

Published: November 05, 2007

NEW YORK (AdAge.com) — NBC’s audience has embraced Dunder-Mifflin, the dysfunctional company from “The Office” where quirky workers flail about weekly. But is it ready for Miller Shanks?

NBC and Omnicom Group’s Full Circle Entertainment plan a comedic summer series based on “E,” the wickedly humorous Matt Beaumont novel that relies on a string of e-mail to tell the tale of a fictional London ad firm and its efforts to capture a vaunted Coca-Cola account.

http://adage.com/mediaworks/article?article_id=121743

NEW YORK (AdAge.com) — Nielsen is eliminating a new rule that was intended to help advertisers better track how many people watched a TV show and their ads no matter when they watched it. But outcry over the way NBC used the policy to report ratings for the season debut of its hit “Heroes” has scuttled the effort — at least for now.

http://adage.com/mediaworks/article?article_id=121014